Nur Atiqah Rochin Demong, Abdul Kadir Othman, Noorlaila Hj Yunus, Noor Amalina Wan Amran. SERVICE QUALITY FACTORS AND CUSTOMER SATISFACTION ON LIFE INSURANCE SERVICES. JIMS [Internet]. 2019 May 10 [cited 2025 Apr. 4];2(1):22-31. Available from: https://publications.waim.org.my/index.php/jims/article/view/20