Mariyam Shihama, Nik Hziman B. Nik Mat, Ahsahul Haque. THE INTERPLAY OF DESTINATION IMAGE AND SERVICE QUALITY IN TOURISTS’ BEHAVIORAL INTENTION IN GUESTHOUSE TOURISM. JIMS [Internet]. 2026 Jan. 31 [cited 2026 Feb. 20];9(1):156-71. Available from: https://publications.waim.org.my/index.php/jims/article/view/161