HALAL CERTIFICATION HURDLES: IDENTIFYING THE KEY BARRIERS FOR FOOD RESTAURANTS

Abstract

This study examines the challenges faced by food restaurants in Malaysia in obtaining halal certification. Using a quantitative approach with 102 respondents from Terengganu, the research explores perceived and actual barriers. While high costs, process complexity, and limited awareness were commonly cited, regression results revealed that only trust and government support significantly influence certification success. This indicates that when institutional trust and assistance are present, cost and procedural challenges become manageable. The study underscores the need to strengthen policy support and stakeholder trust to encourage broader halal certification adoption and advance Malaysia’s position as a global halal hub