Generic Competitive Strategies From A Qur’anic Perspective

Abstract

This paper explores generic competitive strategies from Qur’anic perspectives as alternative view. This approach attempts to purify the conventional concept of strategic management, which is a business competitive strategy from a Qur’anic postulate. The process of purification could be done by understanding Islam, organizational realities, and man. When comes to practices, man plays a vital role in integrating Islam into organizational realities. Hence, the most apparent element that needs to be purified is man who is managing, coordinating, and making the objectives a successful reality. The Qur’an has outlined ways and means of managing competitiveness that established justice, fairness and harmony.