STRATEGY MANAGEMENT VS DISRUPTIVE TECHNOLOGY

Abstract

This paper aims to describe strategic management in the era of technological disruption. The formulation of the problem in this study is: 1) What is technological disruption? 2) How do humans relate to technology? 3) How is strategic management in dealing with technological disruption? 4) What are the opportunities and challenges of technological disruption and 5) What are the advantages and disadvantages of technological disruption? This writing has led to the conclusion that the industrial disruption age is fundamentally altering human existence, moving from manual labor to digital automation. The advancement of technology can make human labor more feasible, productive, and efficient. Because this is in line with science that is growing as well. People are required to be able to reorganize their environment by increasing awareness of their nature as social beings and tend to organize themselves. Man is an agent whose end the usefulness of technology and negativity depends on the subject. Therefore, strategic management that is, trend watching, research, risk management, innovation, switching, partnership, and change management is required to deal with disruptive technology.