MUSLIMS’ PREFERENCE TO THE ONLINE SERVICES OF AQIQAH AND QURBAN IBADAH

Abstract

Online services for Aqiqah and Qurban Ibadah have emerged as the favored option for many, particularly in the challenging times of the Covid pandemic since 2020. These services were actively promoted through social media, specifically targeting the Muslim demographic interested in halal entrepreneurship and ritual prayers. Despite the widespread integration of technology, and with no disclosed survey on how online ibadah services precisely meet the needs of Muslims, considering ibadah as a sincere obligation to Allah, this study aims to delve into the preferences of Muslims regarding online Aqiqah and Qurban ibadah services. The primary focus is on analyzing their subscription experiences and perceived satisfaction. Utilizing a quantitative approach, the study employs the Sequential Equation Model (SEM) and Path analysis on AMOS to gain deeper insights. The analysis extends further to evaluate the perceived reputation of online service providers for Aqiqah and Qurban. It seeks to determine whether a positive relationship exists between the perceived reputation, including factors such as being award-winning and ISO-certified, and Muslims' preferences. Specifically, the study aims to understand how these aspects influence the decision-making process of Muslims when opting to order these ibadah services online regardless of the various factors associated with it.