THE HALAL FASHION TREND FOR MUSLIM COMMUNITY – THE CURRENT TREND, CHALLENGES & OPPORTUNITIES TO DEVELOP IN GLOBAL INDUSTRY

Abstract

This paper discusses the halal fashion trend, acceptance of Muslims towards “Islamic Fashion” and the consumption of Islamic fashion among the 5 Muslim countries; Iran, Turkey, Saudi Arabia, Pakistan, and Indonesia. Islamic fashion is widely used to show the understanding of garments that cover the body and hair of the wearer. The issue raised is whether the execution of “Islamic fashion” follows sharia compliance or not, which corresponds to the Quran and Sunnah. The study found that the evolution of halal fashion has been remarkably progressive, as indicated by the high number of teenage and adult women donning sharia attire. The rise of the halal fashion sector has also contributed to the economic growth of Muslim countries around the world. Economic growth is also driven by population patterns and sharia demand in the Islamic religion. The study was conducted to figure out the approval trend of Islamic fashion across five countries, which promotes economic growth. To detect current trends and concerns in the modest fashion business, qualitative and secondary data methods were used to evaluate market dynamics, customer preferences, and industry trends to better understand the current trends in the halal fashion sector. To identify the issues that Muslim businesses, fashion designers, and influencers face to meet the needs of their target audience. The findings indicated that people’s trends in fashion nowadays are up to date and cover their “Aurat”.